The Unknown Bunny

Easter is coming, in fact it's just round the corner, and  it means that we see rabbits, THE animal representative of the holiday, everywhere. In Morrisons, there is (was?) a sort of draft or competition, where you have to guess this plush rabbit's name. I haven't participated yet, I thought to first check with my readership if they had any suggestions. Jack? Blossom? Come to think of it, this bunny is from Jellycat, so if I go on their website I might find his name. But they all seem to be named Bashful. Maybe you just need to invent one. What is your guess?