Pimm's o'clock

My wife recently went to a "pub in the park" event, which basically meant that there were stands for food and drinks in the biggest park of our little town. Among them, there was this one, offering, well, you guessed it, Pimm's. It was a bit cool then for Pimm's, I think, which tastes much better on a hot, or at least warmer day (or evening), but I thought the stand looked quite original and I loved the slogan they came up with to advertise the drink. Pimm's o'clock indeed. As the weather warms up, it will be soon enough.