Maple syrup and exoticism

It is Shrove Tuesday today, so time to eat pancakes. I usually make some for dessert, but not sure if I will make some tonight as I am tired. I mainly have pancakes with maple syrup, of course, which here is even more expensive than in Québec. Most of the maple syrup sold here comes from Québec. The one they sell in Waitrose comes from Beauce and it makes it sound like it is a wild, far away land. Beauce. In Québec. I read it on the label a decade ago and I never quite got over it. It is so strange to see my country through the eyes of a tourist or an advertising person. here, maple syrup is an exotic product, and Québec an exotic place, at least when it is time to sell the darn thing. I know my Italian friends feel the same. They must experience this feeling way more often than me. Still, I always feel odd looking at a bottle of maple syrup here. I feel very much foreign.