"Cold? Buy a book!"

This post is about an inspired marketing ploy which I actually have not seen live, but found out online when I was browsing on Twitter. I believe this piece of marketing is from an independent bookshop, I might be wrong. I find it brilliant. It has not always been very cold these last few days, but since this country is wet this time of year, you feel cold anyway. And from experience, having a book does warm you up. Well, it does not, but it makes you feel like there is more to life than discomfort, pain and suffering. And any excuse to buy a book is a good excuse.