Being known at the local bookshop

Yesterday, our little family paid a short visit at the local bookshop. I behaved myself and only bought two books, and with the £5 loyalty (aka big spender) voucher I had, it did not cost me much, all things considered. When it was time to put points on my name, I did not need to give it to the staff, they knew it already, first and second name, no problem at all. My wife thought it was a bit embarrassing. I think to be known as a literature lover and someone who invests in local businesses is something to be proud of. So I am happy they know my name.