A mysterious stag's head

Last weekend, we stopped briefly at the local White Stuff just before closing time because it was pouring outside. We did not stay long, but I had the time to notice (again) this mysterious stag's head, which is hanging on a wall by the changing booths. My wife reckons it's not a real one. She likes the clothes sold at White Stuff and, being vegetarian, finds taxidermy utterly cruel. So maybe it is wishful thinking. I reckon it is a real one. I also happen to love stuffed animals and stag's heads. We grew up with one above the fireplace, my father's hunting trophy, which my mother always found tacky. Anyway, I find this stag's head interesting for another reason: what was the purpose to hang it there? What is the appeal for the customers, mostly women, of a clothes shop? Next time we go to this White Stuff, I might actually ask, although I doubt the employees know. And this would add to the mystery.