"Back to School"

I saw this recently on the front window of the local Accessorize/Monsoon. My wife is quite fond of this shop, so we often end up there. I am not sure I like the shop all that much now. But anyway, I saw this and it struck me: "Back to School." And we are still in the first half of August. I think this is the first shop on the high street advertizing the new school year. I know I am a grownup, I haven't been working in school for more than five years now, I haven't been a student in school for even longer, my year is no longer arranged according to the school year, but it still has the same effect on me. Like a stab on the holidays. And every time I see it, the August melancholy comes roaring. It never fails. It is something deeply ingrained in the psyche since childhood. I have first uploaded this picture on Facebook, and judging by the reactions of my friends, I am not the only one feeling like this. This window makes them all feel gloomy.