Addictive Piacelli

I bought this hazelnut nougat cream spread from Piacelli in the local Italian shop, to spare my stocks of peanut butter when I have breakfast. It is like a fancier version of Nutella. Or, as I mentioned it on Facebook, the Italian answer to crack cocain. I should have done my research: apparentlyOne of my friends commented this: "A Nutella type drug? It took me years to get off of that!" He's an old rocker still working in the music industry, so he knows what he is talking about. What he said sums up perfectly what this does and thus it deserves to be a great unknown line. I don't know exactly what makes the ingredients so potent, but this is so very addictive.

RIP Michele Ferrero

English below...

Michele Ferrero est décédé. Il était l'homme le plus riche d'Italie, mais pour la plus grande histoire, celle de la gastronomie, c'était le père du Nutella. Des générations d'affamés et de déprimés lui doivent  cette source d'endorphines qu'on peut notamment étaler sur les toasts au déjeuner. Je ne lui dois pas autant qu'au créateur du beurre d'arachide, mais je fais bon usage du Nutella et j'aime l'Italie, alors je lui rends hommage. C'était à sa façon un homme de génie.

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Billionaire Michele Ferrero is dead. He was at his death the richest man in Italy, but history will remember him as the father of Nutella. Generations of hungry people and depressed people own him a lot, this rich source of endorphin which can (among other things) be spread on toasts for breakfast. I don't owe him as much as the inventor of peanut butter, but as I make a fairly good use of Nutella and love Italy, I had to honour him. He was in his own way a genius.