New Sign of Halloween

We went to a petting zoo nearby(ish) yesterday and this is what I saw. This. This poster. In July. Last year I saw it in August. I was overjoyed. Okay, so it was next to a Christmas poster, but still. It counts: this is a new sign of Halloween, the second one this month. And the weather being kind of cool for this time of year, I am really getting into a spooky mood.