Tim Hortons in Belfast

Okay, so you might be interested to know (or not), but we found out that there is a Tim Hortons in Belfast. We saw it last year during our holiday there. The question I asked myself seeing it is: haven't they suffered enough already? For my wife, it was a no brainer: we had to stop there. For some reason, probably because she is British and an Anglo, she finds Tim Hortons very appealing, as if it is both familiar and exotic. For me, it's a chain that gives rubbish adverts (the Québec ones are notoriously abysmal) and is grossly overrated.