New little critter

My readership knows my fascination for little anthropomorphic fur balls (I don't know how you call them) which are used as promotional material for businesses and organizations. My last acquisition was Professor Red, which my wife brought to me from one of those jobs fairs. We found this one, the latest one in my collection, in a kiosk outside John Lewis (I think) from the Southern Central Ambulance Service. My wife was very embarrassed when I chatted to the volunteers there because she knew I had my eyes set on the little thingie. He's quite cool, with his many colours and the ambulance frame in front of him (or her?). I haven't found a name for it yet. Any suggestion?